CHI Event

This is a sponsored post in collaboration with Farouk Systems and Lopez Marketing. All opinions are my own.


Most people use some kind of product in their hair. If you are a woman, then I am sure you also use either a straightener or a curling iron. It can be hard to find a certain brand that you like but when you do, you stick with it because it works. The brand I’ve been using for years is CHI.

Well, I recently joined a great group called the Houston Latina Bloggers. This group has been very beneficial and has given me some great opportunities to be a part of. The Houston Latina Bloggers were invited to tour the Farouk Systems Headquarters in Houston, Texas.

Farouk Systems was established in 1986. The company was started by Farouk Shami, a hairdresser, with the mission to provide the professional beauty industry with the most advanced American technology based upon education. Farouk Systems have some famous brands under their umbrella such as CHI and BioSilk.


This was an amazing opportunity. Not only because I use CHI and BioSilk, but also because I got to learn more about the company. Farouk Systems amazed me once I learned how much they have donated to numerous charities and organizations worldwide. Farouk Systems employs over 2,000 people and exports CHI and BioSilk hair and skin products to over 100 countries worldwide. Farouk even collaborated with NASA scientists to produce ceramic thermal tools, hairdryers with a low EMF (electromagnetic fields) and a line of hair tools that features nano silver, which eliminates up to 650 forms of bacteria.

We started out the tour going through these long halls that hold all of the products. They make everything at the facility including the bottles. It was really cool to see how everything is made. I can’t believe there are so many moving parts!



We also toured the salon room where they help educate and train.


We met with the marketing department where we learned about the new products that will be coming out this year. It’s very exciting; you won’t want to miss out, so stay tuned!

After the tour we ate lunch with Basim Shami who is the President and CEO of the company. I have never seen this happen before. He literally was across the table from me. He was so nice. He wanted to know a little about us so we all individually introduced ourselves.


When talking to Basim, he is kind, funny, and humble. I was in awe of his passion for the company that his dad started. Basim tests out each product himself. He also gave us a cool tip. He uses BioSilk for his face and to shave. I tried it on my face and I love it!

A special thank you to Farouk Systems, Joe and Viri from Lopez Marketing, and the Houston Latina Bloggers for making this happen. This was an amazing experience that I won’t ever forget.

Thanks for reading,

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I am a mother and a wife. I love fashion, drinking wine or beer, being with family and friends, I love to travel, I enjoy the outdoors, and a bunch more. I love sharing my journey through this blog. Thanks for stopping by!